by Tutku Ünlü
Wells Clinic
UK-based healthcare provider
Client
The Wells Clinic
Services
Branding, UX/UI
See Live
The Wells Clinic is a UK-based healthcare provider that focuses on making it easy for people to access quality care.
Introduction
They offer
both home visits and in-clinic services, allowing patients to book appointments at their convenience. I had the opportunity to work on their branding and website to help them deliver a seamless and reassuring experience.
Understanding Challenges
The Wells Clinic came to me with a few challenges:
Confusing Booking Experience
Patients often found it unclear and time-consuming to schedule appointments online.
Low Online Visibility
Their website wasn’t user-friendly or optimized for search engines, making it tough for new patients to find them.
Unclear Service Information
There wasn’t a clear way for patients to know what services were available or how they could access care—whether at home or in the clinic.
My Approach
We kicked off the project with thorough research to get to the heart of what both the clinic and its patients needed:
Competitor Research
We looked at other healthcare providers to identify what was working well in the industry and where The Wells Clinic could stand out.
Branding Workshop
We worked closely with the clinic’s team to define a brand identity that feels warm, professional, and trustworthy.
The Design Process
Here’s how we turned those insights into a tangible solution:
Branding
We crafted a fresh, modern logo and a soothing color palette that communicated trust and care. The visual identity was rolled out consistently across the website and print materials to build recognition.
Designing the Website
The wireframes and prototypes focused on simplicity—clear navigation and straightforward content that makes it easy for users to find what they need.
Streamlined Booking System
We integrated a user-friendly booking flow that allows patients to schedule appointments in just a few clicks.
A Closer Look
